Scattered elements merged together to create a defined shape with a concrete meaning.
Like bricks in the well-known video game called Tetris®, each piece sticks together perfectly showing the goal of our challenge. We can combine each piece creating infinite patterns and textures to represent the wide range of applications.
Built from pixels and parts, this approach suggested that the final logo might be a changeable thing, rebuilt for each project as necessary.
A colorful palette emphasises the concept of multipurpose projects with various aspects and shades.